Read your dashboard, Sales and Analytics

Where to find it: choose Dashboard or Analytics at the top of the menu. For ticket reports, choose Tickets → Sales, or open console.parkstack.net/sales.

Before you start: owners and editors can read these pages. Your park’s plan decides its visitor statistics: Basic analytics gives you the overview on Dashboard, while Advanced analytics adds the full Analytics report, comparisons, ticket journey, rankings and download. Check Park settings → Your plan for what the park has now.

Read the Dashboard

1. Choose Dashboard. The heading shows today’s date, with today’s opening hours below it.
2. Read the figures across the top:

• Guests booked for today is the number of dated tickets on paid or partly refunded orders for today.
• Money taken today is today’s ticket sales after refunds on those orders. The smaller figure is yesterday’s amount, not a percentage comparison part-way through the day.
• Website visits this week counts visits in the last 7 days, including today.
• Purchases this week counts completed website ticket purchases in the same 7 days.

3. Read the percentage under the weekly website figures when last year has figures. It compares the last 7 days with the same calendar dates last year. Level with last year means the rounded percentage did not change.
4. Check Needs attention for problems that may affect guests or ticket sales. Choose an item to open the page where you can deal with it.
5. Read The next seven days for opening hours, guests with dated tickets, events and changes due to publish.
6. Read Your website this week for visits, purchases and where visits came from. Basic analytics puts this useful weekly view on the Dashboard without opening the full report.

Before the park is ready to open, the Dashboard shows Before you open instead. Completed work is kept under Already done, so the page stays focused on what remains.

If online ticket sales are off, the top figures focus on the website instead. Page views this week counts pages opened in the last 7 days. Attraction views counts attraction pages opened, and Searches counts searches made on the website.

Read Sales

1. Choose Tickets → Sales.
2. Choose Last 7 days, Last 30 days or Last 90 days under Reporting period.
3. Read the 6 main figures:

• Ticket sales after refunds is what guests paid, minus money returned.
• Gross ticket sales is what guests paid before refunds.
• Refunded is the money returned and its share of gross ticket sales.
• Paid orders is the number of paid orders in the period.
• Tickets sold is the number of tickets on those orders.
• Average order is ticket sales after refunds divided across the paid orders.

4. Read the change below a figure to compare it with the previous period of the same length. For example, Last 30 days is compared with the 30 days before it. Sales does not use last year for this comparison.
5. Read What stands out when it appears. These are up to 3 short observations worked out from the park’s own figures, such as a busy date, a high refund share or a clear rise or fall. Parkstack leaves the section out when there is not enough evidence to say something useful.
6. Use Sales by day, Coming through the gate, How guests paid, How far ahead guests book, When guests buy and Tickets sold to understand the detail behind the totals.

Choose Download sales CSV when you need daily ticket totals without guest details. For bookkeeping figures split by payment method, use Export your accounts instead.

Read Analytics

1. Choose Analytics.
2. If your park has Advanced analytics, choose Today, 7 days, 30 days, Month, Quarter, Year or Custom.
3. Choose a Compared with option: the same dates last year, the period before or dates I choose. Choose Show after entering custom dates.
4. Read the sentence above the figures for a plain summary of the period, including the main source of visits and the most-viewed page when there is enough information.
5. Read the 4 figures:

• Website visits counts anonymous browsers, once per browser and day.
• Page views counts pages opened during those visits.
• Purchases counts completed website ticket purchases.
• Visits that bought is the share of visits that became a purchase.

6. Read What stands out when it appears. It can point out patterns such as abandoned checkouts, searches with no result or a popular attraction. Each line is based on the selected period and may link to the place where you can act.
7. Read Where visits came from, What guests use, From tickets page to purchase and the most-viewed and most-searched lists for more detail.
8. Choose Download CSV to save the daily figures for both the selected and comparison periods.

If the park has Basic analytics, Analytics explains that the weekly overview is already on Dashboard. The full report opens only on plans that include Advanced analytics.

What guests see

These reports are private to your park’s console. Website visits are counted anonymously. Guests do not see the totals, comparisons or What stands out lines.

Things that stop it working

• Analytics shows the plan page instead of a report. The park has Basic analytics or no analytics access. Use the overview on Dashboard, or ask an owner to check Park settings → Your plan.
• There is no comparison percentage. The comparison period has no figures, so Parkstack leaves out a percentage that would be misleading.
• What stands out is missing. Nothing met the evidence checks for the selected period. Choose a longer period, or read the charts and totals as they are.
• Sales and Analytics do not match. Sales counts paid orders and ticket money. Analytics counts anonymous website activity and completed website purchases, so box-office orders and browsing do not appear in both places.

Related

• Export your accounts
• Create a ticket
• Your plan and billing